Michelin Tires

 USA > Texas > Harris County > Houston

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One postcard in the slideshows particularly caught my eye. It’s a photograph of two enormous Michelin Men riding a horse-drawn cart through the streets of Houston, Texas, around 1904. The Michelin Man was just six years old in 1904. The idea of an anthropomorphic tire pile came to Edouard and André Michelin in 1894 and when in 1898 the French cartoonist Marius Rossillon, aka O’Galop, showed André an image he had drawn for a brewery of a Falstaffian figure toasting “Nunc est bibendum” (“Now is the time to drink,” a quote from one of Horace’s odes), Michelin suggested the figure be made to resemble a human tire pile. The first Michelin Man thus became known as Bibendum after the slogan. It’s that early character with his pince-nez glasses you see advertising Michelin tires in person in Houston.