Tower Hall, 518 Market Street
1898
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United States > Pennsylvania > Philadelphia County > Philadelphia"This fanciful bit of Victoriana was erected for Col. Joseph M. Bennett, who rose to fame as a clothier and by the 1850s was owner of one of the largest businesses in the city. He attributed his success in part to his method of advertising. His printed notices were always written in verse by a specially hired 'resident poet,' and he also attracted the general public by means of this spectacular building, printing his name in large letters on one side, then reversing the letters exactly on the opposite side. John Wanamaker was employed in this store in his early years and here learned the clothing business and probably the power of advertising. The building was sold in 1879 to Garitee and Son, who occupied it until after 1900."-OPEP, p. 79.
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eddyardo February 21, 2020 at 01:30 AM
Wow, I didn't remember it like that