Brand Boulevard

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Photograph caption dated January 15, 1962 reads, "Max Factor's Hollywood Make-up Studio, obviously and naturally enough, has changed very considerable from the time when as far as dimensions and locations were concerned, it was just a store. Today, in the heart of downtown Hollywood, it is a unique and internationally famous institution, the rendezvous of the screen stars. But 35 years ago, the little Max Factor in downtown Los Angeles was the rendezvous of the screen stars, too. 'Things change as time passes, and yet they don't.'" In 1928 Max Factor purchased the four-story Max Factor Building (formerly the Hollywood Fire & Safe Building) known as the "Jewel Box of the Cosmetic World," and began manufacturing his world-famous make up on the upper floors while transforming the ground floor into a grand salon where fashionable women and celebrities came to see and be seen, as well as to purchase his make-up.