Giorgio Beverly Hills

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Exterior of the exclusive Giorgio Beverly Hills store, located at 273 Rodeo Drive, seen at night during Christmastime. In 1987, the fragrance business and the Giorgio Beverly Hills brand was sold to Avon for $165 million. The store's name was changed to Fred Hayman Beverly Hills. 273 Rodeo Drive is now a branch of Louis Vuitton, but Fred Hayman Beverly Hills has a smaller boutique nearby.