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A street view of the Pacific Coast Club in Long Beach and the Villa Riviera Hotel which towers over the club on the right. A striped awning leads to the entrance of the club which also included a hotel for club members. The building had a bright blue tile roof and carved building borders. Ivy covers the walls enclosing a garden area.The Pacific Coast Club was Long Beach's most famous private club located at 850 East Ocean Boulevard. It was built in 1926 by architects Curlett & Beelman. The interior decorations were done by the Heinsbergens of Los Angeles. The building has since been demolished. The Villa Riviera Hotel, 800 East Ocean Boulevard, was constructed in 1929. Its architect, Richard D. King, won a grand prize at an international contest for his design of the sixteen-story building. The cost of construction was over two million dollars. At one time, Joseph M. Schenck of Twentieth Century-Fox and Norma Talmadge, then his wife, owned the hotel.