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Photograph article dated January 3, 1963 partially reads, "When you think about it, some of us spend as much as one-fifth of our waking hours buying, cooking and eating food. Some of us go further, because we like to buy our coffee at 69 cents a pound at Market A even though we usually buy most of our supplies at Market B, though Market C has fresher bread... Here's a place where you can really save time shopping, though often you don't care to because it's fun to stroll about the 21 acres of open-air mart. The thing you like most about Farmers Market is that everything (almost) that comes under food - from A to Z and back again - is here at the big corner of 3rd St., and Fairfax Ave. in Hollywood."