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The Gaylord Apartment house is located at 3355 Wilshire Boulevard, directly across from the Ambassador Hotel. A banner above the main entrance reads: "Starting Thursday Feb. 21st - all apartments in the magnificent Gaylord - completely furnished will be sold as 'own your own apartment' - price from $7850 up furnished - suits 2 to 5 rooms - payments 1/2 down - balance over period of 17 years - complete service - every modern convenience - select your own apartment - take possession immediately and save high rents". Smaller signs on building read: "Walker & Eisen, Architects", and "Lange & Bergstrom, General Contractors".