Aerial view of Long Beach

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Beach umbrellas and beachgoers fill the sand in this aerial view of Long Beach Municipal Beach looking east. Swimmers crowd the surf. The tall building, top, is the Villa Riviera Hotel. Next to it is the Pacific Coast Club, and past that bluffs overlook strips of crowded beach. Photograph dated: July 24, 1938.The Pacific Coast Club was Long Beach's most famous private club located at 850 East Ocean Boulevard. It was built in 1926 by architects Curlett & Beelman. The interior decorations were done by the Heinsbergens of Los Angeles. The building has since been demolished. The Villa Riviera Hotel, 800 East Ocean Boulevard, was constructed in 1929. Its architect, Richard D. King, won a grand prize at an international contest for his design of the sixteen-story building. The cost of construction was over two million dollars. At one time, Joseph M. Schenck of Twentieth Century-Fox and Norma Talmadge, then his wife, owned the hotel.